// tag
#pricing-strategy
4 posts tagged #pricing-strategy. Part of the founder blog at ToolGenX.
9 min
Gumroad vs Payhip vs Etsy vs Ko-fi vs Lemon Squeezy: which is better for digital downloads?
Net payout on a $9, $29 and $119 digital download across five platforms, what each fee includes, who handles tax, and which one fits which seller.
9 min
Gumroad fees in 2026: what sellers actually pay per sale
Gumroad says 10%. Your payout says otherwise. Every fee on a direct and a Discover sale, the price floor where you lose money, and when leaving pays.
7 min
How to price a digital product (with the calculator math shown)
The three-dial pricing model behind our free calculator: market bands, audience and depth multipliers, ladder snapping, and the fee step most models skip.
10 min
Pricing a digital product with Van Westendorp (with real numbers)
The Van Westendorp Price Sensitivity Meter for solo founders. The four questions, the math, real survey results from a $29 product, and the price I shipped.