Notes from the workshop

Google says no AI system uses llms.txt. A 137,210-domain log study found 97% of the files got zero requests. Who does read them, and whether to ship one.

Net payout on a $9, $29 and $119 digital download across five platforms, what each fee includes, who handles tax, and which one fits which seller.

A copy-pasted 2023 robots.txt block can erase you from ChatGPT and Perplexity. The 5-minute audit, the bots that matter, and the allow-search strategy.

Gumroad says 10%. Your payout says otherwise. Every fee on a direct and a Discover sale, the price floor where you lose money, and when leaving pays.

The three-dial pricing model behind our free calculator: market bands, the 1.6x multiplier, ladder snapping, and how it priced 19 products from $9 to $119.

Em-dash overload, "delve into", autopilot triads, same-length sentences. The tells editors catch first, why detectors miss the point, and our own checklist.

The Claude Code skills that move real work: TDD, planning, code review, multi-agent. Six skill packs solo developers use and the gap each one closes.

Twelve months selling digital products through a Gumroad redirect. Real numbers, what the redirect cost in trust, and the moment I stopped.

The workflow that takes AI-drafted product copy through a humanizer pass so it reads like one person wrote it and gives AI engines something to quote.

The EU CRD Article 16(m) waiver for digital goods in Next.js. The dual-checkbox UI, the consent_logs schema, and the Withdrawal Button required since June 2026.

A playbook from one founder running a 19-product shop. Distribution, payment infrastructure, refund law, content gravity, and trust signals that move money.

The robots.txt and llms.txt files on ToolGenX, line by line. What each rule does, why AI crawlers are allowed, and how llms.txt actually gets used.

A 100-point checklist for how likely AI search engines are to cite a page. Five categories, the scoring rubric, and the score I will not publish below.

Stripe does not onboard Turkey-based sellers. Fees, setup time, and tax handling for Stripe, Iyzico, and Gumroad, and which one a digital shop should use.

The Van Westendorp Price Sensitivity Meter for solo founders. The four questions, the math, real survey results from a $29 product, and the price I shipped.

The cold-outreach system I used to run ModernWebSEO solo. Six phases, real response rates, the email templates that get replies, and research time per lead.

The five SEO + GEO changes that move real traffic for a small shop. No tooling, no agency, no subscription. Just the structural choices that get you cited.

Seven writing and markup moves that land content in Google AI Overviews, with examples from pages that get cited and pages that do not.

One 30-day landing page rewrite took conversion from 0.4% to 1.9%. The six changes, the A/B split, the numbers, and the one change behind 60% of the lift.

Turn one 45-minute podcast episode into 12 pieces across six platforms over 14 days, with a 4-hour production budget after recording.

An honest postmortem of a site rebuild — why the old version failed despite "looking fine", what the rewrite changed, and the four decisions I made too late.