Notes from the workshop

Marketing skill packs promise forty workflows. Three categories survive real use, one fails in a way that costs you customers, and the reason is structural.

Which SEO jobs suit a Claude Code skill and which get worse when you automate them, plus the overlap problem in a 26-skill SEO install and how to fix it.

Most Claude Code skills are free and that is usually the right answer. Measured numbers from a 383-skill install on what the free route costs in context.

The four places Claude Code skills come from, what each one is good for, and the maintenance question that decides whether a skill still works next month.

Claude Code picks a skill by reading descriptions. In a 383-skill install only 136 said when to fire. The rule that decides it, and how to rewrite the rest.

Google says no AI system uses llms.txt. A 137,210-domain log study found 97% of the files got zero requests. Who does read them, and whether to ship one.

Net payout on a $9, $29 and $119 digital download across five platforms, what each fee includes, who handles tax, and which one fits which seller.

A copy-pasted 2023 robots.txt block can erase you from ChatGPT and Perplexity. The 5-minute audit, the bots that matter, and the allow-search strategy.

Gumroad says 10%. Your payout says otherwise. Every fee on a direct and a Discover sale, the price floor where you lose money, and when leaving pays.

The three-dial pricing model behind our free calculator: market bands, audience and depth multipliers, ladder snapping, and the fee step most models skip.

Em-dash overload, "delve into", autopilot triads, same-length sentences. The tells editors catch first, why detectors miss the point, and our own checklist.

The Claude Code skills that move real work: TDD, planning, code review, multi-agent. Six skill packs solo developers use and the gap each one closes.

Gumroad is worth it at one stage and quietly expensive at the next. The stage table, the blind spot a redirect creates, and the test that tells you which.

The workflow that takes AI-drafted product copy through a humanizer pass so it reads like one person wrote it and gives AI engines something to quote.

The EU CRD Article 16(m) waiver for digital goods in Next.js. The dual-checkbox UI, the consent_logs schema, and the Withdrawal Button required since June 2026.

A playbook from one founder running a 19-product shop. Distribution, payment infrastructure, refund law, content gravity, and trust signals that move money.

The robots.txt and llms.txt files on ToolGenX, line by line. What each rule does, why AI crawlers are allowed, and how llms.txt actually gets used.

A 100-point checklist for how likely AI search engines are to cite a page. Five categories, the scoring rubric, and the score I will not publish below.

What each checkout costs on a $29 sale, who files your VAT, how long each one takes to build, and the country rule that decides the question before you do.

The Van Westendorp Price Sensitivity Meter for solo founders. The four questions, the math, real survey results from a $29 product, and the price I shipped.

The cold-outreach system I used to run ModernWebSEO solo. Six phases, real response rates, the email templates that get replies, and research time per lead.

The five SEO + GEO changes that move real traffic for a small shop. No tooling, no agency, no subscription. Just the structural choices that get you cited.

Seven writing and markup moves that land content in Google AI Overviews, with examples from pages that get cited and pages that do not.

A 30-day rewrite took conversion from 0.4% to 1.9% on 40 conversions. The six changes, the split, the numbers, and what the sample cannot support.

Turn one 45-minute podcast episode into 12 pieces across six platforms over 14 days, with a 4-hour production budget after recording.

An honest postmortem of a site rebuild: why the old version failed despite looking fine, what the rewrite changed, and the four decisions I made too late.